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In the growth share matrix (BCG), what is the outcome of HIGH market share and LOW growth rate?
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according to Ansoff product market expansion grid: market development refers to which result?
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According to Porter, which of the following is one of the three generic strategis?
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Selective attention, selective distortion or selective retention all reflect elements of
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Low involvement together with significant differences result in which type of buyer behavior?
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The act of designing a set of meaningful differences to distinguish your offering is called
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what was the desired level of the customer-value-hierarchy today called yesterday
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maximizing market share is the marketing goal for which level of the product life cycle?
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