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positioning the product image too narrowly in the customers mind is called
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when southwest airlines entered the American market, what kind of new product was this called?
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the most important criteria to determine success or failure in a new product launch is
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Which of the following pricing strategies appears to apply to apple products
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Offering a cheaper rate for off peak usage is considered which type of discriminatory pricing
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charging extra for special features would be considered which type of product mix pricing?
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