Google Ads Search Certification

A water-sports company specialises in custom-made watercrafts and accessories. Their marketing manager decides to use the broad match keyword, 'boat'. The manager then adds 'paddle' as a broad match modifier. Which two searches may prompt the marketing manager's ad? (Choose two

	An investment of $9,800 to generate 1,400 conversions and a CPA of $7
	An investment of $9,600 to generate 1,600 conversions with a CPA of $6
	) An investment of $8,400 to generate 1,400 conversions and a CPA of $6
	) An investment of $9,100 to generate 1,300 conversions and a CPA of $7

	Bob's ad will show on searches for television features similar to UltraView1000.
	Bob's ad will show on searches for UltraView1000 and additional words before and after
	Bob's ad will show on searches for televisions that came to market at the same time as UltraView1000.
	Bob's ad will show on searches with only UltraView1000 included in them, with no additional words

	Incorporating an image to make the ad more enticing.
	Making the headline bold to potentially improve the eCTR.
	Using colors in the message text to improve Quality Score.
	Adding seasonal messaging during the holiday season.