Google Ads Search Certification

A water-sports company specialises in custom-made watercrafts and accessories. Their marketing manager decides to use the broad match keyword, 'boat'. The manager then adds 'paddle' as a broad match modifier. Which two searches may prompt the marketing manager's ad? (Choose two

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שאלה #160873

		Boats and ships
		Travel on a paddle ship
		A green boat paddle
		Boat adventure

כאשר משתמשים ב-broad match keyword "boat" עם broad match modifier "paddle": המודעה תופיע בחיפושים שחייבים לכלול וריאציה של המילה "paddle" וגם קשורים ל"boat" או הקשר ימי

מיין לפי

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

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Ben Is Currently Managing A Campaign That Has A Total Investment Of $7,000, Generates 1,400 Conversions And Has A CPA (Cost Per Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To Meet This Goal, He's Willing To Increase His CPA And Campaign Investment. Which Of The Following Plans, Built In The Performance Planner, Will Assist Ben In Achieving His Marketing Goal Of Selling Excess Inventory?

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שאלה #160875

		An investment of $9,800 to generate 1,400 conversions and a CPA of $7
		An investment of $9,600 to generate 1,600 conversions with a CPA of $6
		) An investment of $8,400 to generate 1,400 conversions and a CPA of $6
		) An investment of $9,100 to generate 1,300 conversions and a CPA of $7

מגדילה את כמות ההמרות ל-1,600 (הכי גבוה מכל האופציות) מציעה CPA סביר של $6 (עלייה מתונה מ-$5) ההשקעה הגיונית ביחס לתוצאות

מיין לפי

Bob's electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob's campaign?

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שאלה #160876

		Bob's ad will show on searches for television features similar to UltraView1000.
		Bob's ad will show on searches for UltraView1000 and additional words before and after
		Bob's ad will show on searches for televisions that came to market at the same time as UltraView1000.
		Bob's ad will show on searches with only UltraView1000 included in them, with no additional words

Phrase Match מאפשר: הופעת המודעה כאשר הביטוי המדויק מופיע בחיפוש אפשרות למילים נוספות לפני ואחרי הביטוי

מיין לפי

Brenda's working on improving a Google Search Ad's quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?

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שאלה #160877

		Incorporating an image to make the ad more enticing.
		Making the headline bold to potentially improve the eCTR.
		Using colors in the message text to improve Quality Score.
		Adding seasonal messaging during the holiday season.

-Ad Rank מושפע מ: ציון האיכות (Quality Score) שיעור הקלקות צפוי (expected CTR או eCTR) רלוונטיות המודעה למה B היא התשובה הנכונה: כותרת בולטת יכולה לשפר את שיעור ההקלקות הצפוי eCTR גבוה יותר משפיע ישירות על Ad Rank

מיין לפי

Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian's optimization score based upon?

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שאלה #160878

		Testing and reporting on the speed of Brian's websites
		Key aspects of his accounts, including statistics, settings, and industry trends
		Judging ad popularity on social media
		Comparing Brian's sales with ad serving data

ציון האופטימיזציה (Optimization Score) מבוסס על: סטטיסטיקות החשבון הגדרות הקמפיין מגמות בתעשייה

מיין לפי

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

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שאלה #160879

		Watching a YouTube video on rose cultivation
		Searching for related gardening information
		Browsing Carrie's store website
		Reading an e-mail from Carrie's busines

מודעות Google Search מופיעות כאשר המשתמש מחפש מידע ב-Google החיפוש קשור למילות המפתח של המודעה

מיין לפי

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie's eCTR?

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שאלה #160880

		Including keywords in his ad text
		Decreasing the bid for the ad
		Improving the speed of his website
		Improving the speed of his website

יעור הקלקות צפוי (eCTR) משתפר כאשר: המודעה רלוונטית יותר למילות החיפוש הטקסט במודעה תואם את מה שהמשתמש מחפש למה A היא התשובה הנכונה: שילוב מילות מפתח בטקסט המודעה מגביר את הרלוונטיות משפר את ההתאמה בין החיפוש למודעה מגדיל את הסיכוי שמשתמשים יקליקו על המודעה

מיין לפי

Clara is an advertising director who has been tasked with optimizing her company's Google Search campaign. How can Clara use the optimization score to benefit her campaign?

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שאלה #160881

		To judge the popularity of her website compared to others
		To understand the network performance of her website
		To find how close her campaign is from potential ideal results
		To compare the efficacy of her ad text creative with that of other ads

ציון האופטימיזציה (Optimization Score) משמש כדי: להראות כמה קרוב הקמפיין לביצועים האידיאליים האפשריים לזהות הזדמנויות לשיפור לספק המלצות ספציפיות לשיפור הביצועים

מיין לפי

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields ?

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שאלה #160882

		To give users an idea of the content they'll see upon clicking the ad
		To give users more options over which landing page they want to navigate to
		To match an appropriate landing page with the search term that triggered the ad
		To allow the Google Ads system to anticipate what content is present on the landing page

מאפשרים להוסיף מידע נוסף ל-URL המוצג עוזרים למשתמשים להבין מה הם יראו בדף הנחיתה משפרים את שקיפות המודעה למה A היא התשובה הנכונה: שדות Path נותנים למשתמשים תצוגה מקדימה של התוכן מסייעים בהחלטה אם להקליק על המודעה משפרים את חווית המשתמש

מיין לפי

		Ad extensions
		Manual control
		Seller ratings
		Machine learning

Google Ads Search Certification

Discuss, Learn and be Happy דיון בשאלות

A water-sports company specialises in custom-made watercrafts and accessories. Their marketing manager decides to use the broad match keyword, 'boat'. The manager then adds 'paddle' as a broad match modifier. Which two searches may prompt the marketing manager's ad? (Choose two

שאלה #160873

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

שאלה #160874

שאלה #160875

Bob's electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob's campaign?

שאלה #160876

Brenda's working on improving a Google Search Ad's quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?

שאלה #160877

Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian's optimization score based upon?

שאלה #160878

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

שאלה #160879

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie's eCTR?

שאלה #160880

Clara is an advertising director who has been tasked with optimizing her company's Google Search campaign. How can Clara use the optimization score to benefit her campaign?

שאלה #160881

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields ?

שאלה #160882

Google Ads Search Certification

Discuss, Learn and be Happy דיון בשאלות

A water-sports company specialises in custom-made watercrafts and accessories. Their marketing manager decides to use the broad match keyword, 'boat'. The manager then adds 'paddle' as a broad match modifier. Which two searches may prompt the marketing manager's ad? (Choose two

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Bob's electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob's campaign?

Brenda's working on improving a Google Search Ad's quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?

Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian's optimization score based upon?

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie's eCTR?

Clara is an advertising director who has been tasked with optimizing her company's Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields ?

בקשה לשינוי התשובה / תיקון שאלה gavel

בקשה למחיקת השאלהmood_bad

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